Tell us about yourself

	Which of the following best describes you:
	I'm pregnant
	I have a child/children

	What trimemester are you currently in?
	First trimester (1-12 weeks)
	Second trimester (13-22 weeks)
	Third trimester (23 - birth)

	My youngest child is:
	0-3 months
	3-6 months
	6-12 months
	Older than 12 months

	How many other children do you have?
	0
	1
	2
	3+

Where do you live?

--Click Here--AvonBedfordshireBerkshireBristolBuckinghamshireCambridgeshireCheshireClevelandCornwallCumberlandCumbriaDerbyshireDevonDorsetDurhamEssexGloucestershireHampshireHerefordHerefordshireHertfordshireHumbersideIsle of WightKentLancashireLeicestershireLincolnshireLondonMerseysideMiddlesexNorfolkNorthamptonshireNorthumberlandNorth YorkshireNottinghamshireOxfordshirePeterboroughRutlandShropshireSomersetSouth YorkshireStaffordshireSuffolkSurreySussexTyne and WearWarwickshireWest MidlandsWestmorlandWest YorkshireWiltshireWorcestershireNorthern IrelandScotlandWalesOther

Preparing to shop

	Thinking back to when you started to prepare for the arrival of your baby, who helped you compile your list of things to buy, and who did you find the most useful?
		Helped me (tick all that apply)		Most useful (tick one option)
	Friends
	Mum
	Sister
	Other family member
	Doctor
	Midwife
	Websites
	Books
	Magazines
	Shops
	I didn't make a list - I bought as I went along

	Which of the following websites did you use?
	Tesco.com
	Tesco Direct
	Mothercare
	Babies R Us
	Argos
	Mamas & Papas
	John Lewis
	Kiddicare.com
	Practical Pushchairs
	Kelkoo
	Which?
	Mumsnet
	Other

	Which of the following books did you use?
	The New Contented Little Baby Book: The Secret to Calm and Confident Parenting by Gina Ford
	Secrets of the Baby Whisperer: How to Calm, Connect and Communicate with Your Baby by Tracy Hogg
	Your Baby Week by Week: The Ultimate Guide to Caring for Your New Baby by Simone Cave and Dr. Caroline Fertleman
	What to Expect When You're Expecting by Heidi E. Murkoff and Sharon Mazel
	The Bloke's Guide to Pregnancy by Jon Smith
	The Rough Guide to Pregnancy and Birth by Kaz Cooke
	Conception, Pregnancy and Birth: The Childbirth Bible for Today's Parents by Miriam Stoppard
	Your Pregnancy Week by Week by Lesley Regan
	The Best Friends' Guide to Pregnancy: Or Everything Your Doctor Won't Tell You by Vicki Iovine
	NHS pregnancy book
	Emma's Diary
	Other

	Which of the following magazines did you use?
	Mother & Baby
	Pregnancy & Birth
	Prima Baby & Pregnancy
	Junior
	Practical Parenting & Pregnancy
	Which?
	Other

	How long did it take you to compile your list?
	Less than one day
	About a week
	A couple of weeks
	A month
	A couple of months
	It's an ongoing project!

	Please can you tick all the places you looked for information about the various items listed below
		Online		Magazine reviews		Spoke to friends/family		Visited a specialist baby retailer		Visited supermarket		None of these		Didn't research
	Pram/pushchair
	Car seat
	Cot
	Mattress
	Nursery furniture
	High chair
	Steriliser
	Baby monitor
	Nappies and wipes
	Bottles
	Formula
	Toiletries
	Medicines

Starting to shop

	Some mums have described the experience of shopping for their baby as like entering 'a magical babyworld'. Please rank the following shops on how like 'babyworld' they are, from the most like to the least like.
		not at all like 'babyworld'		not really like 'babyworld'		neither		somewhat like babyworld		a perfect example of 'babyworld'
	Amazon
	Argos
	Asda
	Babies R Us
	Boots
	Ikea
	Independent baby shops
	John Lewis
	Morrisons
	Mothercare
	Mamas & Papas
	Sainsbury's
	Tesco

	What was the first thing you bought for your baby?
	Bottles
	Car seat
	Clothes
	Cot
	Formula
	High chair
	Mattress
	Monitor
	Moses basket
	Nappies
	Nursery furniture
	Pram/pushchair
	Toiletries

	When did you buy that first thing?
	As soon as I found out I was pregnant
	At 12 weeks, as soon as I'd had my first scan
	Between 13 - 19 weeks
	After I'd had my major anomalies scan (19 - 23 weeks)
	At around 24 weeks, when my baby became viable
	At around 28 weeks
	At around 32 weeks
	At around 36 weeks
	After my baby was born

	Would you say that when you bought that first thing the shopping floodgates opened and you then felt OK about buying everything?
	Yes, I couldn't wait to buy everything!
	No, I bought that first thing in secret as I couldn't help myself
	No, I was superstitious about buying too early
	No, I bought throughout my pregnancy to spread the cost
	No, I wanted to carry out more research
	No, I wanted to wait to find out if I was having a boy or girl

	Other, please specify

	When did you buy the first big item for your baby (eg pram, cot)?
	--Click Here--As soon as I found out I was pregnantAt 12 weeks, after my first scanBetween 13-19 weeksAfter my major anomolies scan (19-23 weeks)At around 24 weeks, when my baby became viableAt around 28 weeksAt around 32 weeksAt around 36 weeksAfter my baby was bornI didn't buy anything/I don't have a separate nursery

	When you decorate/furnish your baby's nursery
	--Click Here--As soon as I found out I was pregnantAT 12 weeks, after my first scanBetween 13-19 weeksAfter my major anomolies scan (19-23 weeks)At around 24 weeks, when my baby became viableAt around 28 weeksAt around 32 weeksAt around 36 weeksAfter my baby was bornI didn't buy anything/I don't have a separate nursery

	Did you feel superstitious about shopping for your baby? Please explain your answer
	Yes
	No

	Did you organise a special day to choose your big purchases?
	Yes, I had a day out with someone else and bought most items then
	Yes, I went to a babyshow and bought there
	Yes, I had a day out/went to a babyshow, but bought online at home
	No, I bought it all gradually

	Who came with you?
	Husband/partner
	Mother
	Mother in Law
	Friend
	Sister

Doing your shopping

	Once you'd chosen the pram or pushchair you wanted, how did you choose the retailer you finally bought it from? Please rank where 1 is the most important reason and 6 the least important
	Cheapest price
	Special offer
	Availability of the one I wanted
	Convenience
	I wanted the special babyworld shopping experience
	I went to the store with the best advisor/expertise

	Did anything else affect your decison? Please give details if relevant
	Yes
	No

	How much cheaper would a pram or pushchair have to be for you to buy it from a supermarket?
	£20
	£50
	£100
	£150
	I wouldn't have bought it / buy it from a supermarket

	Once you'd chosen the baby monitor you wanted, how did you choose the retailer you finally bought it from? Please rank where 1 is the most important reason and 6 the least important
	Cheapest price
	Special offer
	Availability of the one I wanted
	Convenience
	I wanted the special babyland shopping experience
	I went to the store with the best advisor/expertise

	Did anything else affect your decision? Please give details if relevant
	Yes
	No

	How much cheaper would a baby monitor have to be for you to buy it from a supermarket?
	£5
	£10
	£15
	£20
	Great points deal
	I wouldn't have bought it / buy it from a supermarket

	Once you'd decided which brand of nappies to buy, how do you choose which retailer to buy them from? Please rank where 1 is the most important reason and 6 the least important
	Cheapest price
	Availability of the one I wanted
	Convenience
	Where I get the special babyworld shopping experience
	The store with the best advisor/expertise
	The store with the best points offer

	Is there anything you would never buy from a supermarket regardless of the price? Please tick all that apply
	Bedding
	Breast pads
	Bottles
	Car seat
	Clothes
	Cot
	Formula
	High chair
	Mattress
	Medicines
	Monitor
	Moses basket
	Nappies
	Nappy rash cream
	Nursery furniture
	Pram
	Sling/papousse
	Steriliser
	Toiletries
	Wipes
	Changing bag

	When you were pregnant, how often would you pop one or two small things such as nappies, wipes, bottles etc into your supermarket trolley?
	Every time I visited
	Every week
	Every couple of weeks
	Once a month
	Less frequently
	I didn't buy anything for my baby in the supermarket

	And finally, please can you explain how you felt when you were pregnant and shopping for your baby?

Thank you so much for your time today, we really appreicate it.   If you'd like to enter our prize draw please click submit and complete the entry form.